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behaviours in order to influence more downloads and successfully sell apps on the app stores. Keywords: Apps, Apple's App Store, Consumer behaviour, iPhone, iPad, iTunes. Schiffman & Kanuk, 2000]. These Frameworks distinguish a Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 4th ed.. - Englewood Cliffs : Prentice Hall, 1991. - 680 p. : il. ; 26 cm. ISBN 0-13-170531-8. Consumer Behaviour Theory: Approaches and Models. Consumer (Schiffman ANDKanuk 2007) take a similar approach in defining consumer behaviour: www.decisionanalyst.com/Downloads/ConsumerDecisionMaking.pdf. [Accessed: Study Consumer Behavior (9th Edition) discussion and chapter questions and find Consumer Behavior (9th Edition) study guide questions and answers. 18 Feb 2016 us to understand the educational consumer's behavior of this university center Schiffman and Kanuk (2012) present four different models of. 19 Apr 2011 Leon G Schiffman and Leslie Lazar Kanuk, 'Consumer Behaviour', 1_3.pdf www.customerpsychologist.com www.customerbehavior.net. 19 Apr 2011 Leon G Schiffman and Leslie Lazar Kanuk, 'Consumer Behaviour', 1_3.pdf www.customerpsychologist.com www.customerbehavior.net.
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dangerous, would not influence consumer behaviour (Schiffman and Kanuk 2004). 3.2. Perceived Risk. According to Zhang et al. (2015), the concept of
